The pandemic-born “emo rave”-categorised “Change, Reset ft. PRINCI” portrays how distressed human beings lean on their desire for intimacy and connection on chat apps, without any physical interaction. The personality-training AI chatbot app “Replika” and dating app “Tinder” specifically, became the inspiration for this music video. The First-Person point of view coupled with a “Pokémon GO”-like AR interface fills this journey with sorrow and uncertainty.
The concept of this track was Sonia Calico's observations on how people are dependent on technology during the pandemic. After several online conversations PRINCI, producer and vocalist who sings on this track, layered the lyrics of a one-sided relationship on top of Sonia Calico's sci-fi sob story, and handed the results to Veeeky. While working on the MV storyboard, Veeeky expanded the story into a struggle between humanity and technology. These 3 artists' works closely relate to the struggles and anxieties happening in this moment. However, the scenario that follows the change/update is left to the viewer's imagination.
疫情中誕生,被Sonia 戲稱曲風為 “Emo Rave” 的單曲〈Change, Reset ft. PRINCI〉訴說著壓抑的人類把對親密感和連結的渴望寄託在各種能產生對話卻無法真實觸碰的軟體中。因此真人交友軟體 Tinder 和人格學習的 AI 聊天機器人 Replika 成了 MV 靈感來源,並設定用類似 Pokemon Go 的 AR 實境擴張使用介面將虛擬物件與真實世界的場景連結。
Sonia Calico 把疫情中人類寄情於科技的觀察整理成一縷傷感的未來幻想,把此想法傳達給歌手PRINCI 經過來回的網路討論,PRINCI 有感而發地寫下 “一方要改變、另一方卻只想停留在原地” 的失衡關係,於是將歌名取為 〈Change, Reset〉(改變與重置)。最後由 Veeeky 把概念延伸到 MV 中人性化意念與科技的交戰。三位創作者均圍繞在當下情緒的掙扎與焦躁,而改變(更新)後是什麼光景就留給觀者自行想像。
Music producer: Sonia Calico
Video producer: Veeeky
Singer: PRINCI @shesthatprinci
Music Label: TRAKKIE TRAX http://www.trekkie-trax.com/
Listen the whole EP: https://smarturl.it/Sonia-Calico-CR